The Model Process

Posted by Eddie Reich on

Finding the right model for our Reich Furs products is an interesting process for me. I’m definitely seeking out a woman who represents our client: she’s a natural beauty that has a realistic body.

I’m always looking for a fabulous personality during the casting calls. That really translates to great energy during the shoot.


Finally, someone who has fluid movement is key because it show’s the client how practical our pieces can be.



The Furboss


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